![broken image](http://user-images.strikinglycdn.com/res/hrscywv4p/image/upload/c_limit,f_auto,h_2000,q_80,w_1200/268971/PHO89eea0d8-a2f4-11e3-8704-670a15f76039-805x453_c3neos.jpg)
Here is an image we are not even close to forget. In a growingly self-centred society, this image has captured what is considered as the beginning of the selfie era.
![broken image](http://user-images.strikinglycdn.com/res/hrscywv4p/image/upload/c_limit,f_auto,h_2000,q_80,w_1200/268971/Capture_d_%C3%A9cran_2015-03-24_%C3%A0_14.41.18_pnoy9q.png)
Behind this so-called spontaneity, lies a well-orchestrated marketing strategy operated by Samsung. Official sponsor for the Oscar show, the brand invested over 20 million dollars to give Ellen Degeneres a Samsung Galaxy Note, with which she took the now-so-famous picture.
This strategy is even more efficient that Samsung has invested in a VIP sponsorship program, offering its service to the “greatest” of this world, guarantying a worldwide communication, which isn’t considered as publicity by the public. Clever.
![broken image](http://user-images.strikinglycdn.com/res/hrscywv4p/image/upload/c_limit,f_auto,h_2000,q_80,w_1200/268971/bamammalam_g6g5qt.jpg)
We chose, here at Sharinpix, to begin our blogging adventure throughout image power with this picture, because it embodies our present world: image that carries values –here of celebrity, power, money, movies (and so much more)- which can actually change the way we use our image, from souvenirs to staging our own lives.