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A - not so spontaneous - historical selfie

How selfie change the way we use pictures on a day to day basis
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Here is an image we are not even close to forget. In a growingly self-centred society, this image has captured what is considered as the beginning of the selfie era.

Let’s see this image in a few figures
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Behind this so-called spontaneity, lies a well-orchestrated marketing strategy operated by Samsung. Official sponsor for the Oscar show, the brand invested over 20 million dollars to give Ellen Degeneres a Samsung Galaxy Note, with which she took the now-so-famous picture.

This strategy is even more efficient that Samsung has invested in a VIP sponsorship program, offering its service to the “greatest” of this world, guarantying a worldwide communication, which isn’t considered as publicity by the public. Clever.

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We chose, here at Sharinpix, to begin our blogging adventure throughout image power with this picture, because it embodies our present world: image that carries values –here of celebrity, power, money, movies (and so much more)- which can actually change the way we use our image, from souvenirs to staging our own lives.